000 | 01021cam a2200301 a 4500 | ||
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999 |
_c4242 _d4242 |
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001 | 2072367 | ||
005 | 20230906112028.0 | ||
008 | 950217s1995 txuab b 001 0 eng | ||
010 | _a 94077209 | ||
020 | _a0030983428 | ||
040 |
_aSLIDA _cSLIDA _dSLIDA |
||
050 | 0 | 0 |
_aHF1416 _b.C953 1995 |
082 | 0 | 0 |
_a658.8/48 _223 _bCZI |
100 | 1 | _aCzinkota, Michael R. | |
245 | 1 | 0 |
_aInternational marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen. _hEnglish |
250 | _a4th ed. | ||
260 |
_aFort Worth : _bDryden Press, _cc1995. |
||
300 |
_axxix, 815 p. : _bill., maps (some col.) ; _c27 cm. |
||
440 | 4 | _aThe Dryden Press series in marketing | |
500 | _aOne folded col. map in pocket. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aExport marketing. | |
700 | 1 | _aRonkainen, Ilkka A. | |
906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
942 |
_2ddc _cLEN |