000 | 00902nam a2200265 a 4500 | ||
---|---|---|---|
999 |
_c4199 _d4199 |
||
001 | 1464759 | ||
005 | 20230905122918.0 | ||
008 | 860129s1985 enkaf b 001 0 eng | ||
010 | _a 86110824 | ||
020 |
_a0434923303 (pbk.) : _c£9.95 |
||
040 |
_aSLIDA _cSLIDA _dSLIDA |
||
050 | 0 | 0 |
_aHF5821 _b.W56 1985 |
082 | 0 | 0 |
_a659.1 _223 _bWIL |
100 | 1 | _aWilmshurst, John. | |
245 | 1 | 4 |
_aThe fundamentals of advertising / _cJohn Wilmshurst. |
260 |
_aLondon : _bHeinemann, _c1985. |
||
300 |
_axiv, 267 p., [8] p. of plates : _bill. ; _c24 cm. |
||
500 | _a"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover. | ||
504 | _aIncludes bibliographies and index. | ||
650 | 0 | _aAdvertising. | |
710 | 2 | _aCAM Foundation. | |
710 | 2 | _aInstitute of Marketing. | |
906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
||
942 |
_2ddc _cLEN |