000 00902nam a2200265 a 4500
999 _c4199
_d4199
001 1464759
005 20230905122918.0
008 860129s1985 enkaf b 001 0 eng
010 _a 86110824
020 _a0434923303 (pbk.) :
_c£9.95
040 _aSLIDA
_cSLIDA
_dSLIDA
050 0 0 _aHF5821
_b.W56 1985
082 0 0 _a659.1
_223
_bWIL
100 1 _aWilmshurst, John.
245 1 4 _aThe fundamentals of advertising /
_cJohn Wilmshurst.
260 _aLondon :
_bHeinemann,
_c1985.
300 _axiv, 267 p., [8] p. of plates :
_bill. ;
_c24 cm.
500 _a"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.
504 _aIncludes bibliographies and index.
650 0 _aAdvertising.
710 2 _aCAM Foundation.
710 2 _aInstitute of Marketing.
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
942 _2ddc
_cLEN