| 000 | 01058pam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c4178 _d4178 |
||
| 001 | 1144447 | ||
| 005 | 20230905095246.0 | ||
| 008 | 950720s1996 iluab b 001 0 eng | ||
| 010 | _a 95034965 | ||
| 020 | _a0256139903 | ||
| 020 | _a0256206872 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1996 |
| 082 | 0 | 0 |
_a658.8 _223 _bPER |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. _hEnglish |
| 250 | _a12th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill., col. maps ; _c27 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||