000			01413cam a2200301 a 4500
999			_c240 _d240
001			28564
005			20230918155724.0
008			101104s2012 njua b 001 0 eng
010			_a 2010046655
020			_a97813176716
040			_aSLIDA _cSLIDA _dSLIDA
041			_aeng.
082			_a658.8 _223 _bMAR
100			_aKotler, Philip.
245			_aMarketing Management: _cKotler, Philip...[et al] _bA South Asian Perspective/ _heng.
250			_a14th [ed.]
260			_aNew Delhi: _bDorling Kindersley, _c2013.
300			_axxiv, 657p: _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
650		0	_aMarketing _xManagement.
700	1		_aKeller, Kevin Lane, _d1956-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cLEN