000			01605cam a2200361 a 4500
999			_c239 _d239
001			28665
005			20230920134652.0
008			080129s2009 mauab b 001 0 eng
010			_a 2008003660
020			_a9780070700994
040			_aSLIDA _cSLIDA _dSLIDA
041			_aeng.
082			_a658.802 _223 _bSER
100			_aZeithaml, Valarie A.
245			_aServices Marketing : _bintegrating customer focus across the firm / _cZeithaml, Valarie A...[et al] _heng.
250			_a5th ed.
260			_aNew Delhi: _bMcGraw-Hill, _c2011.
300			_axxviii, 708 p. : _bill; _c26 cm.
504			_aIncludes bibliographical references and index.
650		0	_aService industries _xMarketing.
650		0	_aCustomer services.
650		0	_aMarketing.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cLEN