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_c236 _d236 |
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| 001 | 26248 | ||
| 005 | 20190117150726.0 | ||
| 008 | 030414s2004 ohua b 001 0 eng | ||
| 010 | _a 2003105482 | ||
| 020 | _a1592600468 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.K87 2004 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aServices marketing : _boperation, management, and strategy / _cKenneth E. Clow, David L. Kurtz. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati, Ohio : _bAtomic Dog Pub., _cc2004. |
||
| 300 |
_axii, 460 p. : _bill. ; _c28 cm. |
||
| 500 | _aKurtz's name appears first on the earlier edition. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 700 | 1 | _aKurtz, David L. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2ddc _cLEN |
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