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| 008 | 920929s1993 nyua b 001 0 eng | ||
| 020 | _a8120309146 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
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| 082 |
_a658.802 _223 _bPAY |
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| 100 | _aPayne, Adrian. | ||
| 245 | 1 | 4 |
_aThe Essence of Services Marketing / _cPayne, Adrian. _heng. |
| 260 |
_aNew Delhi: _bPrentice Hall, _c2000. |
||
| 300 |
_ax, 253 p. : _bill. ; _c23 cm. |
||
| 440 |
_aThe Essence of Management Series _92428 |
||
| 504 | _aIncludes bibliographical references (p. 246-248) and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cLEN |
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