| 000 | 01617cam a22003614a 4500 | ||
|---|---|---|---|
| 999 |
_c230 _d230 |
||
| 001 | 30374 | ||
| 005 | 20230920141152.0 | ||
| 008 | 111212s2013 nyua b 001 0 eng | ||
| 020 | _a9781259026812 | ||
| 040 |
_aSLIDA _bSLIDA _cSLIDA |
||
| 082 |
_a658.802 _223 _bSER |
||
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices Marketing : _bintegrating customer focus across the firm / _cZeithaml, Valarie A...[et al] _heng. |
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi _bMcGraw-Hill, _c2013. |
||
| 300 |
_axxxi, 711p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cLEN |
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