000			01527cam a22003374a 4500
999			_c228 _d228
001			27835
005			20230920124917.0
008			041213s2006 mauab b 001 0 eng
010			_a 2004065642
020			_a0070660077
040			_aSLIDA _cSLIDA _dSLIDA
082			_a658.802 _223 _bSER
100			_aZeithaml, Valarie A.
245			_aServices Marketing : _bintegrating customer focus across the firm / _cZeithaml, Valarie A...[et al] _heng.
250			_a4th ed.
260			_aNew Delhi: _bMcGraw-Hill, _c2008.
300			_axxvii, 708 p. : _bill ; _c27 cm.
504			_aIncludes bibliographical references and index.
650		0	_aService industries _xMarketing.
650		0	_aCustomer services.
650		0	_aMarketing.
700	1		_aBitner, Mary Jo.
700	1		_aGremler, Dwayne D.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
942			_2ddc _cLEN