000 | nam a22 7a 4500 | ||
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999 |
_c2188 _d2188 |
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005 | 20200527160314.0 | ||
008 | 200527b xxu||||| |||| 00| 0 eng d | ||
020 | _a9788175541092 | ||
040 | _cSLIDA | ||
086 |
_2SLIDA _aTDLM/136 |
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100 |
_9900 _aKapferer, J. _qKapferer, Jean-Noel |
||
245 |
_aStrategic Brand Management _bCreating and Sustaining Brand Equity Long Term _cKapferer, J. |
||
250 | _a2nd. ed. | ||
260 |
_aNew Delhi: _bKogan Page; _c2007. |
||
300 |
_a443p.: _bill.; _c23cm. |
||
942 |
_2ddc _cLEN |