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010 _asn 92028178
022 0 _a1099-5579
_l1099-5579
_21
035 _a(OCoLC)ocm22638336
040 _aOSS
_beng
_cOSS
_dIUL
_dNST
_dDLC
_dNSD
_dLVB
_dOCLCQ
_dDLC
_dNLGGC
_dOCLCG
_dOCLCQ
_dTULIB
_dOCLCQ
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_dOCLCO
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042 _apcc
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050 0 0 _aHF5410
_b.A67
082 0 4 _a658.8/005
_220
086 _2SLIDA
_aMED/043
210 0 _aAppl. basic mark.
222 0 _aApplications in basic marketing
245 0 0 _aApplications in basic marketing.
260 _aHomewood, IL :
_bIrwin,
_c©1990-
300 _avolumes :
_billustrations ;
_c26 cm
310 _aAnnual
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
362 0 _a1990-
500 _aPublished: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
500 _aEditors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
504 _aIncludes bibliographical references.
520 _a"Clippings from the popular business press."
580 _aCompanion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
588 _aLatest issue consulted: 2004/2005.
590 _aEarlier selection Decision based on 1990
590 _aTitle from title page.
650 0 _aMarketing
_vPeriodicals.
650 0 _aMarketing
_xManagement
_vPeriodicals.
650 6 _aMarketing
_vPériodiques.
650 6 _aMarketing
_xCoupures de presse
_vPériodiques.
650 7 _aMarketing.
_2fast
_0(OCoLC)fst01010167
650 7 _aMarketing
_xManagement.
_2fast
_0(OCoLC)fst01010209
650 1 7 _aMarketing.
_2gtt
655 7 _aPeriodicals.
_2fast
_0(OCoLC)fst01411641
655 7 _aPeriodicals.
_2lcgft
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
700 1 _aPerreault, William D.,
_cJr.
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tBasic marketing.
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tEssentials of marketing.
776 0 8 _iOnline version:
_tApplications in basic marketing
_w(OCoLC)748988109
906 _a7
_bcbc
_cserials
_d2
_encip
_f19
_gn-oclcserc
942 _2ddc
_cLEN