Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen.
Material type:
BookPublisher: Boston : Prentice Hall, c2011Edition: 7th ed.Description: xxii, 626 p. : ill., map ; 29 cm.ISBN: 9780136107217; 0136107214.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8LOV (Browse shelf) | Available | |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8LOV (Browse shelf) | Available |
Includes bibliographical references and indexes.
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