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1.
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.84 CAT] (1).
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2.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. English
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 PER] (2).
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3.
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Strategic marketing / David W. Cravens. English
by Cravens, David W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/02 CRA] (2).
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4.
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Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr. English
by Cravens, David W | Lamb, Charles W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: No items available
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5.
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Strategic marketing / David W. Cravens.
by Cravens, David W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: No items available
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6.
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/4 CAT] (1).
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7.
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Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. eng
by McCarthy, E. Jerome (Edmund Jerome) | Grashof, John F | Brogowicz, Andrew A | McCarthy, E. Jerome (Edmund Jerome). Basic marketing. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 REA] (1).
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8.
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. eng
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 PER] (1).
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9.
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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. eng
by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MCC] (1).
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10.
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International marketing / Philip R. Cateora. eng
by Cateora, Philip R. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 CAT] (1).
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