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1. International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.84 CAT] (1).

2. Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. English

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 PER] (2).

3. Strategic marketing / David W. Cravens. English

by Cravens, David W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/02 CRA] (2).

4. Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr. English

by Cravens, David W | Lamb, Charles W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: No items available

5. Strategic marketing / David W. Cravens.

by Cravens, David W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: No items available

6. International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/4 CAT] (1).

7. Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. eng

by McCarthy, E. Jerome (Edmund Jerome) | Grashof, John F | Brogowicz, Andrew A | McCarthy, E. Jerome (Edmund Jerome). Basic marketing.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 REA] (1).

8. Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. eng

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 PER] (1).

9. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. eng

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MCC] (1).

10. International marketing / Philip R. Cateora. eng

by Cateora, Philip R.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 CAT] (1).

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