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1. Fundamentals of Marketing/ Ferrell, O C. & Pride, William M. eng.

by Ferrell, O C | Pride, William M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Houghton Mifflin Company, 1982Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 FER] (1).

2. Marketing Concepts and Strategies/ Pride, William M. & Ferrell, O C. eng.

by Pride, William M | Ferrell, O C.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Biztantra, 2006Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 PRI] (1).

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