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Service marketing / Rust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham. eng.

By: Rust, Roland T.
Contributor(s): Zahorik, Anthony J | Keiningham, Timothy L.
Material type: materialTypeLabelBookPublisher: New York : Addison Wesley Longman, Inc, 1999Description: xx, 508 p. : ill. ; 24 cm.ISBN: 0321055918.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.802
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Item type Current location Call number Status Date due
Lending Books Lending Books Sri Lanka Institute of Development Administration
658.802 RUS (Browse shelf) Available

Includes bibliographical references and index.

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