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1. Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. eng

by Mason, Ralph E | Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Gregg Division, McGraw-Hill, 1995Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MAR] (1).

2. Marketing and distribution [by] Ralph E. Mason, Patricia Mink Rath [and] Herbert L. Ross. Consultants: Mary V. Marks and Peter G. Haines. eng

by Mason, Ralph E | Rath, Patricia Mink [joint author.] | Ross, Herbert L, 1929- [joint author.].

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, Gregg and Community College Division, McGraw-Hill 1974Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MAS] (1).

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