Strategic management : theory and practice / John A. Parnell.
By: Parnell, John A. (John Alan).
Material type:
Contents:
Fundamentals of strategic management -- Industry competition -- The external environment : political-legal and economic forces -- The external environment : social and technological forces -- The organization : ethics and corporate social responsibility -- Corporate-level strategies -- Business unit strategies -- Functional strategies -- Strategy formulation -- Strategy execution : structure -- Strategy execution : strategic change, culture, and leadership -- Strategic control and crisis management.
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