Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. eng
By: Loudon, David L.
Contributor(s): Della Bitta, Albert J.
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, 1993Edition: 4th ed.Description: xxiii, 788 p. : ill. (some col.) ; 27 cm.ISBN: 0070387672.Subject(s): Consumer behavior | Consumer behavior -- United States -- Case studiesDDC classification: 658.8342
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Lending Books
|
Sri Lanka Institute of Development Administration | 658.8342 LOU (Browse shelf) | Available |
Includes bibliographical references (p. 733-782) and index.
There are no comments for this item.