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1. Trout on Strategy Capturing Mindshare, Conquering Markets Trout, Jack. English

by Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi: Tata McGraw-Hill Publishing Company Limited; 2004Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.4012 TRO] (1).

2. Positioning: the battle for your mind The 20th Anniversary Edition with Comments by the Authors Trout, Jack. English

by Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: Tata McGraw-Hill Publishing Company Limited: 2008Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 659.111 RIE] (1).

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