|
|
61.
|
Situations in marketing : a collection of marketing cases and questions / James H. Sood. eng
by Sood, James H. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Dallas : Business Publications, 1976Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 SOO] (1).
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|
|
62.
|
Marketing : theory and practice / edited by Michael J. Baker. eng
by Baker, Michael J, 1935-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Macmillan, 1976Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MAR] (1).
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|
|
63.
|
The practice of marketing research [by] Anthony H. Davies. eng
by Davies, Anthony H. (Anthony Hawes). Edition: Second editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, Heinemann [for] Communication Advertising and Marketing Education Foundation Ltd, 1983Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.83 DAV] (1).
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|
|
64.
|
Marketing / Eric N. Berkowitz ... [et al.]. eng
by Berkowitz, Eric N | Berkowitz, Eric N. Marketing. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, 1992Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MAR] (1).
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|
|
65.
|
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. eng
by Schewe, Charles D, 1942- | Smith, Reuben M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1980Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 SCH] (1).
|
|
|
66.
|
Marketing / Patrick E. Murphy, Ben M. Enis. eng
by Murphy, Patrick E, 1948- | Enis, Ben M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Glenview, Ill. : Scott, Foresman, 1985Availability: No items available
|
|
|
67.
|
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. eng
by Mason, Ralph E | Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Gregg Division, McGraw-Hill, 1995Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MAR] (1).
|
|
|
68.
|
Marketing / Courtland L. Bovée, John V. Thill. eng
by Bovée, Courtland L | Thill, John V. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1992Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 BOV] (1).
|
|
|
69.
|
The fundamentals and practice of marketing / John Wilmshurst. eng
by Wilmshurst, John | Institute of Marketing | CAM Foundation. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Heinemann, 1978Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 WIL] (2).
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|
|
70.
|
Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. eng
by McCarthy, E. Jerome (Edmund Jerome) | Grashof, John F | Brogowicz, Andrew A | McCarthy, E. Jerome (Edmund Jerome). Basic marketing. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 REA] (1).
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|
|
71.
|
Marketing / Eric N. Berkowitz ... [et al.]. eng
by Berkowitz, Eric N. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge, Ill. : Irwin, 1994Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MAR] (1).
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|
|
72.
|
Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. eng
by Fifield, Paul | Gilligan, Colin | Chartered Institute of Marketing. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1995Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 FIF] (1).
|
|
|
73.
|
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. eng
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 PER] (1).
|
|
|
74.
|
Direct marketing : an integrated approach / William J. McDonald.
by McDonald, William J., Ph. D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1998Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MCD] (1).
|
|
|
75.
|
Marketing and distribution [by] Ralph E. Mason, Patricia Mink Rath [and] Herbert L. Ross. Consultants: Mary V. Marks and Peter G. Haines. eng
by Mason, Ralph E | Rath, Patricia Mink [joint author.] | Ross, Herbert L, 1929- [joint author.]. Edition: 2d ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, Gregg and Community College Division, McGraw-Hill 1974Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MAS] (1).
|
|
|
76.
|
Marketing decision making: a model building approach. Kotler, Philip. eng
by Kotler, Philip. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Holt, Rinehart and Winston , 1971Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 KOT] (1).
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|
|
77.
|
Marketing management and administrative action [compiled by] Steuart Henderson Britt [and] Harper W. Boyd, Jr. eng
by Britt, Steuart Henderson, 1907- [compiler.] | Boyd, Harper W [compiler.]. Edition: 3d ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill , 1973Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 BRI] (1).
|
|
|
78.
|
The principles and practice of export marketing / E.P. Hibbert. eng
by Hibbert, E. P. (Edgar P.) | Institute of Marketing. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Heinemann, 1985Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.84 HIB] (1).
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|
|
79.
|
Basic marketing : concepts and decisions / Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr. eng
by Hise, Richard T | Gillett, Peter L [joint author.] | Ryans, John K [joint author.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge, Mass. : Winthrop Publishers, 1979Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 BAS] (1).
|
|
|
80.
|
The marketing challenge / Laura Mazur, Annik Hogg. eng
by Mazur, Laura | Hogg, Annik. Edition: 1st Indian PublishMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad: Universities Press, 1998Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MAZ] (1).
|
