Dr.H.S.Wanasinghe Library - SLIDA Library Search for 'se,phr:"The Irwin/McGraw-Hill series in marketing"'

Basic marketing :

By Perreault, William D.. Chicago : Irwin, 1996 . 1 v. (various pagings) : 27 cm.. 0256139903 | 0256206872

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Strategic marketing /

By Cravens, David W.. Homewood, Ill. : R.D. Irwin, 1982 . xv, 456 p. : 24 cm.. 0256026459

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Strategic marketing cases and applications /

By Cravens, David W.. Homewood, Ill. : R.D. Irwin, 1983 . xix, 648 p. : 24 cm.. 0256029369

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Strategic marketing /

By Cravens, David W.. Homewood, Ill. : R.D. Irwin, 1982 . xv, 456 p. : 24 cm.. 0256026459

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Readings and cases in basic marketing /

Homewood, Ill. : R.D. Irwin, 1984 . xiii, 387 p. : , Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. | "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. 25 cm.. 0256031312 (pbk.)

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International marketing /

By Cateora, Philip R.. Homewood, Ill. : R.D. Irwin, 1983 . xiv, 801 p. : , Includes indexes. 23 cm.. 0256028443

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