Dr.H.S.Wanasinghe Library - SLIDA Library Search for 'se,phr:"Irwin series in marketing"'

International marketing /

By Cateora, Philip R.. New York : Irwin McGraw-Hill, 2002 . xxv, 694 p. : 29 cm.. 0072398841 (hardback) | 0071123121

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Basic marketing :

By Perreault, William D.. Chicago : Irwin, 1996 . 1 v. (various pagings) : 27 cm.. 0256139903 | 0256206872

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Strategic marketing /

By Cravens, David W.. Homewood, Ill. : R.D. Irwin, 1982 . xv, 456 p. : 24 cm.. 0256026459

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Strategic marketing cases and applications /

By Cravens, David W.. Homewood, Ill. : R.D. Irwin, 1983 . xix, 648 p. : 24 cm.. 0256029369

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Strategic marketing /

By Cravens, David W.. Homewood, Ill. : R.D. Irwin, 1982 . xv, 456 p. : 24 cm.. 0256026459

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International marketing /

By Cateora, Philip R.. Boston : McGraw-Hill/Irwin, 2005 . xxxiii, 697 p. : 29 cm. +. 0072833718 (alk. paper)

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Readings and cases in basic marketing /

Homewood, Ill. : R.D. Irwin, 1984 . xiii, 387 p. : , Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. | "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. 25 cm.. 0256031312 (pbk.)

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Essentials of marketing :

By Perreault, William D.. Boston, Mass. : McGraw-Hill/Irwin, 2006 . xl, 638 p. : 28 cm. +. 0072935898 (alk. paper)

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Basic marketing :

By McCarthy, E. Jerome. Homewood, Ill. : R.D. Irwin, 1984 . xvii, 841 p. : 24 cm.. 0256030197

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International marketing /

By Cateora, Philip R.. Homewood, Ill. : R.D. Irwin, 1983 . xiv, 801 p. : , Includes indexes. 23 cm.. 0256028443

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