Levitt, Theodore, 1925-2006.
Marketing for business growth. eng
Levitt, Theodore.
- 2d ed.
- New York: McGraw-Hill, 1974.
- x, 266 p. 23 cm.
First ed. published in 1969 under the title: The marketing mode.
Includes bibliographical references.
0070374155
Marketing.
658.8 / LEV