Kurtz, David L. <br/><br/>
Marketing /  eng 
David L. Kurtz, Louis E. Boone. 
 - Chicago :  Dryden Press,  1981. 
 - xxv, 685 p. :  ill. (some col.) ;  24 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>030574315 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR