Allen, Peter,  1937- <br/><br/>
Marketing techniques for analysis and control /  eng 
[by] Peter Allen. 
 - Plymouth :  Macdonald and Evans,  1977. 
 - x, 214 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 208. 
<br/><br/><label>ISBN: </label>0712113940  
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ALL