Nickels, William G. <br/><br/>
Marketing principles /  eng 
William G. Nickels. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1982. 
 - xxiii, 648 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135581974 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / NIC