Marketing management :  Analysis, planning and control  eng 
Philip Kotler ... [et al.]. 
 - 3rd ed. 
 - New Delhi :  Prentice Hall of India ,  1976. 
 - xi, 527 p. :   ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Asia--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT