McGown, K. L.,  1943- <br/><br/>
Marketing research :  text and cases /  eng 
K.L. McGown. 
 - Cambridge, Mass. :  Winthrop Publishers,  1979. 
 - xiv, 432 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>087626562X  
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCG