McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach /  eng 
E. Jerome McCarthy. 
 - 5th ed. 
 - Homewood, Ill. :  R. D. Irwin,  1975. 
 - xvi, 694 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256015678 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC