Essentials of Modern Marketing   (including Marketing in India)  eng 
Banerjee , Mrityunjoy 
 - 2nd edition 
 - New Delhi :  Oxford & IBH Publishing Co.Pvt. Ltd.  1988. 
 - xii, 456p;  21cm 
<br/><br/><label>ISBN: </label>8120403355 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAN