International marketing / eng
Philip R. Cateora.
- 5th ed.
- Homewood, Ill. : R.D. Irwin, 1983.
- xiv, 801 p. : ill. ; 23 cm.
- The Irwin series in marketing .
Includes indexes.
Bibliography: p. 771-780.
0256028443
Export marketing. International business enterprises.