Cateora, Philip R.

International marketing / eng Philip R. Cateora. - 5th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xiv, 801 p. : ill. ; 23 cm. - The Irwin series in marketing .

Includes indexes.

Bibliography: p. 771-780.

0256028443




Export marketing.
International business enterprises.

658.8 / CAT