Ferber, Robert,  1922- <br/><br/>
Handbook of marketing research.  eng 
Robert Ferber, editor-in-chief. 
 - New York :  McGraw-Hill,   1974. 
 - xvii, 1322p;  illus.  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0070204624 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER