Winkler, John. <br/><br/>
Winkler on marketing planning.  eng 
Winkler, John. 
 - London,  Associated Business Programmes Ltd.; Distributed by Cassell,  1972. 
 - xii, 291 p.  illus.  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [279]-281. 
<br/><br/><label>ISBN: </label>0304290777 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Planning.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIN