Marketing Management   analysis, planning and control  eng 
Kotler , Philip 
 - 5th edition 
 - New Delhi :  Prentice-Hall of India Private Limited,  1986. 
 - xxi,792p;  illus;  24cm 
<br/><br/><label>ISBN: </label>0876923546 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT