Kotler, Philip. <br/><br/>
Marketing decision making: a model building approach.  eng 
Kotler, Philip. 
 - New York :  Holt, Rinehart and Winston ,  1971. 
 - xi, 720 p.  illus.  24 cm. 
 - Holt, Rinehart and Winston marketing series .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030781655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT