Marketing Essentials  eng 
Farese, Lois, Kimbrell, Grady , Woloszyk , Carl 
 - 2nd edition  
 - New York:  Glencoe McGraw- Hill,  1997 
 - xx, 620p;  Col.illus;  29cm 
<br/><br/><label>ISBN: </label>0026406012 ( student edi.) 0026406020 (Teacher's warparound Edition) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FAR