Readings and cases in basic marketing /  eng 
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. 
 - 4th ed. 
 - Homewood, Ill. :  R.D. Irwin,  1984. 
 - xiii, 387 p. :  ill. ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/> Rev. ed. of: Readings in basic marketing. 3rd ed. 1981.  "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0256031312 (pbk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / REA