Bovée, Courtland L. <br/><br/>
Marketing /  eng 
Courtland L. Bovée, John V. Thill. 
 - New York :  McGraw-Hill,  1992. 
 - xxxi, 761, [100] p. :  col. ill. ;  26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070067341 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOV