Mason, Ralph E. <br/><br/>
Marketing practices and principles /  eng 
Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. 
 - 5th ed. 
 - New York :  Gregg Division, McGraw-Hill,  1995. 
 - xx, 588 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0026356015 (student edition) 0026356023 (Teacher's Annoted Edition) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR