Murphy, Patrick E.,  1948- <br/><br/>
Marketing /  eng 
Patrick E. Murphy, Ben M. Enis. 
 - Glenview, Ill. :  Scott, Foresman,  1985. 
 - xvi, 654 p. :  ill. (some col.) ;  28 cm. 
 - Scott, Foresman series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0673159256 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUR