Edwards, Helen,  1965- <br/><br/>
Creating passion brands :  getting to the heart of branding /  eng 
Helen Edwards, Derek Day. 
 - London ;  Sterling, VA :  Kogan Page,  2005. 
 - xi, 244 p. :  ill. ;  23 cm. 
<br/><br/> "Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown." 
<br/><br/>Includes bibliographical references (p. [233]-237) and index. 
<br/><br/><label>ISBN: </label>0749445432 
<br/><br/><label>LCCN: </label>2005009398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8343  / EDW