Greer, Thomas V.

Cases in marketing : orientation, analysis, and problems / eng Thomas V. Greer. - 3rd ed. - New York : London : Macmillan ; Collier Macmillan Publishers, 1983. - xiii, 366 p. : ill. ; 24 cm.

Includes bibliographical references.

002347100X (pbk.)




Marketing--Case studies.

658.8 / GRE