Kotler, Philip. <br/><br/>
Social marketing :  changing behaviors for good / 
Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. 
 - Fifth edition. 
 - xv, 567 pages ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781452292144 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2014047588 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.
<br/><br/><label>LC Class. No.: </label>HF5414  / .K67 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8