The dynamics of mass communication/  English. 
Joseph R. Dominick. 
 - 3rd Ed. 
 - New York:  McGraw-Hill publishing company,  1990. 
 - xix, 597p.:  ill.;  26cm. 
<br/><br/><label>ISBN: </label>0070175594 
<br/><br/><label>Dewey Class. No.: </label>659.3  / DOM