Contemporary Advertising/  English. 
William F Arens. 
 - Delhi:  Tata McGraw-Hill Companies,Inc,  1982 
 - xxxiv,614p.:  ill.;  24cm. 
<br/><br/><label>ISBN: </label>0070667667 
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE