Promotion Management/  English. 
John J. Burnett. 
 - India:  A.I.T.B.S. Publishers & Distributors,  1998. 
 - xix, 743p.:  ill.;  24cm. 
<br/><br/><label>ISBN: </label>0395565537 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUR