CIM Study Text:  Understanding Customers/  English. 
Ted Fohns, Chartered Institute. 
 - London:  BPP Publishing  Limited,  1994. 
 - xx, 318p.:  ill.;  29cm. 
<br/><br/><label>ISBN: </label>0751740659 
<br/><br/><label>Dewey Class. No.: </label>658.89  / CHA