Sargeant, Adrian. <br/><br/>
Building donor loyalty :  the fundraiser's guide to increasing lifetime value /  English  
Adrian Sargeant, Elaine Jay. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  c2004. 
 - xv, 208 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 199-202) and index. 
<br/><br/>Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action. 
<br/><br/><label>ISBN: </label>078796834X (alk. paper) 9780787968342 (alk. paper) 
<br/><br/><label>LCCN: </label>2004015678 
<br/><br/><label>Nat. Bib. No.: </label>GBA447333  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>012942451  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fund raising--United States.<br/>Philanthropists--Attitudes.--United States<br/>Nonprofit organizations--Marketing.--United States
<br/><br/><label>LC Class. No.: </label>HV41.9.U5  / S27 2004 
<br/><br/><label>Dewey Class. No.: </label>658.15/224  / SAR