Marketing Mantra:  The real story of direct marketing in India/  English 
Vaswar Das Gupta. 
 - New Delhi:  Prentice-Hall of India,  1998. 
 - xi,162p.:  ill;  23cm. 
<br/><br/><label>ISBN: </label>8120314379 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAS