Principles of Marketing/   English. 
Philip Kotler. 
 - 2nd Ed. 
 - New Delhi.  Prentice-Hall of India,     1985. 
 - xxiv, 676p.:  ill;  23.5cm. 
<br/><br/><label>ISBN: </label>0876923643 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT